American Express KSA Tactical Campaigns

Different tactical campaigns illustrated for American Express Saudi Arabia in 2017 at MullenLowe Dubai. All visuals are based from master illustrations owned by Amex and designed in their signature RTP 2.0 visual style.

Below are tactical campaigns which are promotion driven or greetings for BTL communications. All master illustrations are owned by Amex and all visuals are designed in Amex RTP 2.0 illustration style.

PROMOTIONS

Premiumization Concept

Amex upgraded eligible Cardmembers to higher tiers. The below visual concept was animated for Blue to Gold cardholders.

Mothers Day 2017

Select discounts for Mother's Day.

British Airways Promotion

GREETINGS

Saudi National Day 2017

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