Desk to Impress is a high style stationery brand providing elevated essentials for modern work-life
Brief:
Design an identity that resonates with style & quality for a brand that helps you create and live your best life. Each of their products is a balance of fashionable & functional - fitting seamlessly into work-life.
Creative Route:
Perfectly polished with a feminine flair, elevated essentials have never looked so good! Pastel shades and playful elements come together with confidence to soothe, uplift and delight the senses. All at once, the desk space has become your happy place.
This route combines an element of style with a well-known piece of essential stationery: the paper clip. It feminizes a common shape we are familiar with thereby forming a logo that is unique & recognizable for Desk to Impress
A colour palette that is dreamy, calming, and contributes to feelings that are peaceful and productive is used along with colour blocking.
Our bespoke Desk to Impress pattern incorporates elements of stationery, lifestyle, food, and a touch of local/regional influence. The pattern reflects the interests, characteristics, behaviors and attributes of our target audience set - today’s woman, in a way that is fresh, engaging and fun.
This project was executed for Bloom Branding, Dubai with brand strategist Jennifer Watson.
